HaulHound officially launched a new app that connects shippers to owner operators. They released it at the Great American Trucking Show in Dallas, Texas. The launch took place Aug. 26, when HaulHound released an app- and web-based platform that allows owner-operators to upload their truck and routing information and shippers to search for carriers that fit their load parameters. Overdrive wrote of the launch:

The service is free to both parties, as the system is advertiser supported.

Traditional loadboards feature shippers and brokers posting loads and truckers searching for them. However, HaulHound effectively flips the script. Owner-operators and carriers post details about their truck, their capacity, and desired lanes. Then, shippers and brokers search for capacity.

HaulHound says the system focuses on owner-operators who work the spot market.

In addition to listing their equipment type and specializations, owner-operators list price points. So, any calls they receive from brokers or shippers are legitimately priced, says HaulHound’s Andy Kim.

The company says it plans to release routing tools and automated freight-matching in coming iterations.

Read more about this product on Overdrive.com here.

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